About us

Shape wlb Inc. is a tools and accessories brand for creators with a lens. From film sets to content creation, our accessories assist in making quality visuals that the world can see.

Our Story

2007

--> Actual SHAPE LOGO Design
--> SHAPE'S debut in the family house shed
--> Business plan redaction and foundation of the SHAPE wlb Inc. Company

2008

--> First transaction on Ebay
--> First resellers - VISTEK
--> First office in ST-HUBERT

2009

--> First NAB SHOW in Las Vegas
--> Push-button invention and world patent filling
--> New reseller - MTL GRANDE CAMERA
--> VOIR GRAND entrepreneurship contest winner
--> Composite series launch

2010

--> New website launch
--> First US reseller - B&H
--> Product of the year definition magazine

2011

--> Office extension / double the square footage
--> New reseller - ABELCINE
--> New reseller - ADORAMA - GOSSELING

2012

--> First CINEGEAR in Los Angeles
--> First IBC in Amsterdam
--> New distributor - JOHN BARRY SALES

2013

--> Machine shop opening and first CNC machine purchase
--> Telescopic handle launch
--> New distributor - FUSION CINE

2014

--> Interview with Serge Beauchemin / Dragon
--> KIRK NEFF series launch
--> Second CNC machine purchase
--> New distributor/resellers - GLOBAL DISTRIBUTOR - ROYAL PHOTO - ADVANCED MEDIA

2015

--> ISEE Gimbal stabilizer launch
--> New distributor - RIWIT
--> MAD MAX movie filming with SHAPE products
--> Shadow series launch

2016

--> ICON series launch
--> New resellers - BRANDPRO - FILMTOOLS
--> SHAPE products in the CAPTAIN AMERICA movie
--> Revolt series launch

2017

--> Direct distribution in France
--> Third CNC machine
--> New Shape building construction

2018

--> Full play series launch
--> Bill Hilson winner at the 2018 CSC. AWARDS
--> New distributors/resellers - CVP - AVSHOP.CA
--> 10th anniversary gala

2019

--> SONY FX9 series
--> CANON C500 MARK II
--> SHAPE ambassador program launch
--> SAP Business ByDesign

2020

--> Launch of various products
--> New reseller - TOP-TEKS
--> SHAPE camera bag/Pro video camera backpack
--> RED KOMODO series

2021

--> CANON C70 series
--> SONY FX6 series
--> CANON C70 series
--> SHAPE doubles its amount of CNC machines

2022

--> Dealer center launch
--> Vimeo B&H
--> Adapter Ring Series
--> New reseller - EXCELLENT PHOTO.VIDEO

2023

--> Tripods
--> DOP series

Since 2007

Since 2007, SHAPE has expanded its product line ranging from top-quality camera equipment and accessories for Canon, Sony, Panasonic, ARRI, REd and Blackmagic cameras to several sophisticated camera rig and shoulder mount designs.

On a set, every second counts

SHAPE invests in R&D annually and creates comprehensive camera equipment solutions adapted to the camera's specific requirements. After all, on a set, every second counts. Every detail matters; only the best is good enough for SHAPE's valued customers. They deserve the best.

Push Button

SHAPE wlb is the only brand featuring the iconic red Push Button. Our patented feature is an important function that our customers love !